Marketing Startup Influitive Raises $30.5M
Summary
Influitive, a Toronto-based company focused on advocate marketing, announced this morning that it has raised $30.5 million in Series B funding. Advocate marketing means turning customers into advocates for your company, encouraging them to make positive reviews and referrals. [related_articles In Influitive’s case, that happens through a gamified interface where advocates can compete for rewards, badges and high rankings on the leaderboard. Businesses using Influitive include HP, Intuit, LinkedIn and Optimizely. The company has now raised more than $40 million in funding.
Funding
Amount
$30.5M
Total raised
Date
July 8, 2015
Announcement date
Investors
HWVP Hummer Winblad Venture Partners, Converge, Illuminate Ventures, Resolute.vc, Influitive, First Round Capital, Georgian Partners
Lead investors
Company
http://www.influitive.com
Funded company
Classifications
industries
No industries detected
applications
EduTech - learning
AskAI Classifications
Labels
Customer Engagement Software
Advocacy Marketing
SaaS
Linked Companies
Influitive
$10M to $25M