Equals 5 Receives Strategic Investment from Baleon Capital
Summary
Equals 5, a NYC-based provider of an AdTech platform for pharmaceutical and healthcare marketing, received a strategic investment from Baleon Capital. The amount of the deal was not disclosed. The company intends to use the funds to further enhance its innovative platform, which empowers pharmaceutical companies and agencies to build audiences, execute campaigns, and precisely engage HCPs across 20+ channels in one place. Led by CEO Roman Makukh, Equals 5 is a provider of marketing and media buying solutions for the Pharma and Life Sciences industries. Its healthcare marketing platform enables users to set up and launch HCP marketing campaigns on 20+ channels in one place while using a 100% NPI-level targeting technology to precisely reach the HCPs on target lists and gather NPI-level reporting data on all engagements.