New Study from HigherVisibility Reveals How Search Behavior Is Changing in 2025
Summary
Google still dominates for general information and local searches, while AI tools are preferred for detailed explanations, and social media plays a growing role in product discovery. "This research highlights that search isnt dying—its diversifying," said Adam Heitzman, Co-Founder and Managing Partner of HigherVisibility. "Businesses need to understand how different platforms fit into the customer journey and optimize accordingly." For a deeper look at the findings, read the full study here: https://www.highervisibility.com/seo/learn/how-people-search/ Methodology The study surveyed 1,500 U.S. residents in January 2025, ensuring a diverse representation of age groups, regions, and demographics. Recognized as the SEO Agency of the Year, HigherVisibility helps businesses navigate the evolving search landscape with data-driven solutions.