Outside Interactive Inc. Acquires Inntopia
Summary
Outside’s audience of over 100 million registered users is a natural fit for Inntopia’s platform, which facilitates direct-to-consumer, multi-vendor booking by resorts and provides access to a broad range of third-party distribution channels. By integrating Inntopia’s SaaS platform and research capabilities with Outside’s extensive network of event directors, tourism partnerships, and hospitality partners, Inntopia’s platform can deliver curated and comprehensive adventure travel packages, including accommodations, local activities, equipment rentals, and activity ticketing, capturing previously untapped revenue streams and creating additional value for partners. “The acquisition of Inntopia is a major step forward in our mission to get everyone outdoors by inspiring them with our content, activating through our technologies, and ultimately celebrating their adventures on our social platform.,” said Robin Thurston, CEO of Outside. From discovering inspiring destinations through its rich content, to seamlessly booking accommodations, activities, and transportation through Inntopia’s intuitive technology, the combined platform will simplify the travel planning process and enhance the overall outdoor adventure experience for its audiences. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more.
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