Bango raises £5 million; acquires Audiens
Summary
The combined platform will provide customer insights to merchants, advertising partners, and mobile network operators, to drive consumer engagement and revenue. Working with global stores including Google, Amazon, and Microsoft, Bango has become the industry standard mobile commerce platform, helping people make payments quickly and conveniently. Bango partners will benefit from the deep data insights provided from the platform to monetize better through higher sales success and improved marketing conversion. Bango has established a resale and licensing agreement with Digitouch to use the Audiens technology, and expects this partnership to accelerate the early success already achieved. The Option Agreement After the acquisition, Marko Maras will head the Audiens business at Bango with rewards linked to achievement of specific revenue objectives and overhead control.
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