Freshpaint Launches Ad Performance to Provide Full Visibility From Ad Click to Patient Visit for Healthcare Marketers
Summary
For too long, theyve been expected to match the performance of e-commerce and other industries without access to true bottom-of-the-funnel data," said Michael Malis, CEO and co-founder of Freshpaint. With built-in compliance, the Freshpaint platform ensures patient data is handled securely, allowing marketers to focus on growing high-ROI service lines. "Without Freshpaints ROI data, Id have assumed some campaigns werent converting as well, when they were actually outperforming on the backend," says Justin Olson, CMO of Fast Pace Health. Freshpaint customers include Baptist Health, Allergy Partners, vybe urgent care, and other enterprise-level healthcare organizations. Freshpaint is backed by leading investors Threshold, SignalFire, Intel Capital, and Y Combinator.