SurveyMonkey Makes Its First Investment, Leads Mobile App CRM Solution Provider Apptentive’s $5.3M Series A
Summary
Apptentive, a company offering in-app feedback tools that allow developers to engage an app’s users, communicate directly, request reviews and more, has now closed on $5.3 million in Series A funding. “What’s unique about this is that SurveyMonkey is leading the round and this is the first time they’re making an investment in a company,” notes Apptentive co-founder and CEO Robi Ganguly. Apptentive competes with a host solutions on the market, including those from Appsfire, Appboy, Helpshift, Mixpanel, Localytics, and more. It counts among its customers several well-known names, including Concur, AllRecipes, Overstock.com, UrbanSpoon, RealNetworks, Big Fish Games, Glympse, Gamehouse, and others. Today, Apptentive’s tools are integrated into “thousands” of mobile applications on iOS and Android, 100 of which are “key accounts.” Combined, it reaches over 150 million end users.
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