Curefoods invests in ice brand Dras Ice - ET HospitalityWorld
Summary
This will enable Curefoods to utilise Dras Ices robust frozen chain logistics to enhance distribution capabilities for their cloud kitchens and quick-service restaurants (QSRs). The rapid growth of quick commerce (Q-commerce) has created a significant demand for high-quality packaged ice. Dras Ice, inspired by Indias coldest inhabited village, Dras, caters to key industries such as HORECA (Hotels, Restaurants, and Catering), modern trade channels, and Q-commerce platforms. Together we are set to revolutionize how India consumes ice by offering superior, certified, and safe packaged ice solutionsDras Ice aligns with Curefoods vision to support innovative solutions that meet both the quality and safety expectations of businesses and consumers.Recently, Curefoods acquired the south and west India operations of Krispy Kreme, the global doughnut and coffee brand from Landmark Group. The acquisition marked a strategic move for Curefoods to expand its portfolio and enhance its presence in Indias thriving foodservice market.