NaturalMotion Games Raises $11M From Benchmark For 3D, Realistically Animated Mobile Games

▤ Summary

That’s where we believe the disruption is going to happen.” For example, My Horse is a game where players take care of an animal by grooming, feeding and treating it. Like other freemium games, the company uses a virtual currency-oriented model by charging for items like special saddles to personalize the animal. The company got more than 10 million downloads for My Horse even though it spent very little on user acquisition and marketing — less than 3 percent of the games revenues. Benchmark has one other iron in the mobile gaming fire through an investment in Red Robot Labs. But Reil feels these are uncompetitive as Red Robot does more midcore RPG style games that appeal to a different demographic.

$ Funding

▦ Linked Companies

NaturalMotion

$25M to $50M