CAST IRON MEDIA ANNOUNCES EXTENSION OF MLB PARTNERSHIP; STRATEGIC INVESTMENT FROM ORKILA CAPITAL
Summary
"Expanding on a successful relationship that began in 2021, this new strategic partnership agreement extends Cast Irons media rights to manage local inventory on MLBs digital platform. In addition, Major League Baseballs minority equity stake deepens the collaboration between the two organizations and aligns their shared vision for advancing the sports streaming experience for fans and advertisers. Through established partnerships with major leagues, teams, and Virtual Multichannel Video Programming Distributors (vMVPDs), Cast Iron Media manages expanded commercial inventory across live MLB, NBA, NHL, and NCAA games. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved back-to-back attendance gains for the first time in 12 years with an overall increase of +11% and 80% of Clubs welcoming more fans over the last two seasons following extensive rule changes that have improved the quality of play on the field. Orkila has built deep expertise in the sports media sector globally, with current and recent investments in IRONMAN, Club Brugge, Bellator and numerous other platforms targeting passionate communities.