Y Combinator-Backed Perfect Audience Makes Facebook Retargeting Easy (Even For Tech Bloggers), Raises $1.1M
Summary
We’ve already seen that the new Facebook Exchange for retargeted ads is delivering impressive results for advertisers. You just create or upload the ad, fill out a form with the basic campaign information, provide a credit card, and you’re good to go. Lots of ad companies, especially those offering products for small businesses, like to say that they’re easy to use, but Flora illustrated the point by asking me to create a campaign of my own. It really did only take a few minutes to set things up, with a minimal amount of hand-holding (basically, I just needed Flora to reassure me that my credit card wouldn’t actually be charged). It has also raised a $1.1 in seed funding from SVAngel, Start Fund, New World Ventures, YC, The Knight Foundation, WGI Group, and various angels including YC partner Paul Buchheit, Stuart Larkins of the I2A Fund, Northwestern Business School lecturer Andrew Razeghi, ShopLocal founder Brian Hand, Lon Chow of Apex Venture Partners, and Kevin Willer, president of the Chicagoland Entrepreneurial Center.