Banzai to acquire Act-On Software for merger consideration of $53.2M - TipRanks.com
Summary
Banzai (BNZI) International has signed a definitive agreement to acquire Act-On Software, an enterprise marketing automation platform provider. The company said, “Act-On is an easy-to-use and intelligent marketing automation platform, powered by AI and supported by an open data architecture. In a landscape filled with complex marketing suites, Act-On focuses on providing marketing software that enhances team efficiency and facilitates engagement with customers and prospects across all communication channels. Clients like Hitachi, BestBuy, and Progressive Insurance utilize Act-On to improve lead generation, increase sales pipeline, automate customer communications, and increase return on marketing investment.” The acquisition is projected to increase revenue by $27M for the twelve-month period ending December 31, 2025, on a pro forma basis. Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news.