News of Firms: Havas Acquires CA Sports
Summary
It will operate under the name “CA Sports Part of Havas Play,” and continue to be led by founder and CEO Cinto Ajram, who still holds a minority stake in the company. It has working relationships with sports organizations such as FC Barcelona, Betis, Bayern Munich, Inter Milan, Liverpool, The America’s Cup, Euroleague and Spain’s major marathons. Founded as a solo endeavor in 2015 by Anna Crowe, the agency has grown to establish itself as a partner for companies in the healthcare technology, consumer goods and hospitality industries. In the past year, Crowe has formed a strategic alliance with long-time agency partner Movetic, a national branding firm; launched Nest University, an internal training and development program; and renamed its growing hospitality vertical to “Destinations, Resorts and Experiences.” Its vision for the future centers on sustainable growth and partnerships with purpose-driven healthcare and technology; consumer goods; and destinations, resorts and experiences brands. “By continuously shifting with the industry, we aim to drive lasting growth and make meaningful contributions to the success of our clients and their communities,” said Crowe PR director of communications Natalia Barclay.