Collarity raising $7.8M to help sites learn about their users
Summary
Collarity, a company that helps monetize websites by monitoring user activity, is raising a second funding round of up to $7.8 million, VentureBeat has learned. At the time, we noted that Collarity offers a interesting tool, but we also said the company faces some stiff competition from the hordes of other engines entering the market. Collarity seems to have broadened its focus since then — it still offers social search, but it’s now part of a larger suite of features that includes suggested content, tag clouds and targeted advertising. Websites install the features to gauge users’ activity and try to translate that data into greater traffic and revenue. In an interview with VCCafe, Collarity chief executive Levy Cohen outlines a few other things that set his company apart: the fact that it’s easily-installed web service and that it’s free.