Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers
Summary
Through a bi-directional integration of FordDirects CJP with Impel AI, the companies are creating a virtuous cycle that grows stronger with every interaction. In a recent pilot program, participating Ford Dealers using Impel AI reported measurable business impacts including: • A significant increase in sales team productivity, including a 24% increase in outbound phone calls made and 2x total touches per lead • An average of 132 incremental service repair orders (ROs) per dealer per month "Impel and FordDirect are united in our vision to transform automotive retailing by making every interaction with every customer more efficient, effective and engaging," said Devin Daly, Co-Founder and CEO of Impel. Ford Dealers and Lincoln Retailers can learn more about the partnership by visiting the Impel booth (#4651) at the 2025 NADA Show in New Orleans from January 24 – 26. The companys end-to-end omnichannel solution leverages proprietary consumer behavioral data and generative conversational AI technology to deliver hyper-personalized sales, marketing, and service experiences at every touchpoint of the customer lifecycle. FordDirect, headquartered in Dearborn, Michigan, connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford Dealers and Lincoln Retailers.