Samsung launches S25 smartphone with boosted AI as Apple battle heats up
Summary
Samsung Electronics on Wednesday launched its latest flagship smartphones — the Galaxy S25 series — touting a custom chip and boosted AI features. There are some clever enhancements included in the Galaxy S25 line-up, but its unlikely theyll be enough to have consumers rushing out to upgrade their phones prematurely," Ben Wood, chief of research at CCS Insight, told CNBC. Shipments of Samsung smartphones fell 2.7% year-on-year in the fourth quarter of last year as its market share contracted, according to International Data Corporation figures. Meanwhile, Chinese players Xiaomi, Transsion and Vivo increased market share, with aggressively-priced devices boasting solid specs. CCS Insights Wood concluded that the S25 series is "well suited to the growing number of consumers who have a mobile phone thats three or four years old" but "its unlikely to get people upgrading any sooner."
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