United States Cowboy, Inc. Officially Launches USCowboy.com
Summary
The new USCowboy.com digital media platform will feature a mix of written, video and audio content, as well as live streamed events, that chronicles the day-to-day news of the PBR and PRCA alongside in-depth trends and stories that highlight the unique appeal of the sport and its athletes. Nierengarten was previously Editor in Chief at The Cowboy Channel, where he led a successful digital platform that garnered hundreds of millions of impressions annually. His innovative approach expanded ProRodeo coverage and brought the sports stars to life through in-depth statistical breakdowns and behind-the-scenes stories on what it takes to compete at the professional level and qualify for the National Finals Rodeo. Mainstream brands are increasingly embracing Western imagery and themes of freedom and independence in their campaigns, reflecting the growing appeal of this iconic way of life." USCowboy.com is a digital media platform that features written, video and audio content, as well as live streamed events, that chronicles the day-to-day news of professional rodeo and bull riding alongside in-depth trends and stories that highlight the unique appeal of the sport and its athletes.