AdReady Raises $5.3M From Madrona, Bain And Khosla, Strengthens Board

Funding Rounds

▤ Summary

Xconomy had the scoop last week based on an SEC filing, but now we also know the names of the investors, all of which have invested in the company in the past. AdReady has also announced the addition of software industry vet Steve Singh, Chairman and CEO of Concur, to its Board of Directors. AdReady develops software tools that make display ads more efficient to produce and monitor, particularly for small and medium-sized businesses. The company aims to provide centralized, single-point control across all major publishers for end-to-end display advertising management. Its President and CEO is Karl Siebrecht, previously general manager in charge of ad platform product management, search and display marketing, and mobile and gaming advertising for Microsoft and prior to that President of Atlas at aQuantive (before its $6 billion acquisition by the Redmond software giant).

$ Funding

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Amount $5.3M Total raised
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Date April 30, 2010 Announcement date
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Investors Bain Capital, Ozie Group LLC, Kholsa Ventures, Madrona Venture Group, Concur Technologies Lead investors
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Company http://www.adready.com Funded company

▥ Classifications

industries
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applications
Accounting and Taxes

◇ AskAI Classifications

Labels
Performance Marketing Software Advertising Technology AI-driven Analytics Platform

▦ Linked Companies

Digital Remedy
$10M to $25M