Mobile shopping start-up Digby snags BlackBerry deal
Summary
With Digby’s interface, users get immediate storefront access to partnering vendors, and can buy books, flowers, music, electronics, and such without hassle. And Sprint Nextel Corp. will launch Mobile Shopper, which is free, though with data usage charges and has links to 30 stores, including Target and eBags. Besides having to browse the web, Mobile Shopper customers have to set up an account with shipping and credit card information, enter their phone number and PIN when making a purchase. Another reason, says Joe Johnson, Manager of Product Marketing in Alltel’s Advanced Data Solutions Team, is that Digby is currently the only mobile shopping interface provider available for smart phones. Digby first launched its shopping service for BlackBerry users in January, 2007 and has picked up a dozen vendor partners since then, including Barnes&Noble.com, Best Buy, and FTD.com.
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