Purina awards 5 U.S. startups with 2025 Pet Care Innovation prize
Summary
VEA also aims to solve workflow and documentation challenges for clinical staff, reducing the number of clicks it takes to complete exams and enabling veterinary teams to focus more on patient care. Yak9 Chews: Based in Austin, Texas, Yak9 Chews is an award-winning premium pet brand dedicated to crafting all-natural, long-lasting cheese chews for dogs, made from simple, real and ethically sourced ingredients.In addition to the $25,000 in non-dilutive prize money, each of the five startup winners also receives mentorship from the Pet Care Innovation team at Purina and Active Capital, as well as the opportunity to participate in an accelerator boot camp at Purinas headquarters in St. Louis, Missouri, which features sessions with Purinas top pet experts and influential voices across the pet care industry. We are excited to partner with these companies to foster their growth and success in the continuously growing and competitive pet care landscape. The effort provides financial support and mentorship opportunities for early-stage companies that are defining the future of pet care through novel products or services that provide meaningful solutions in the areas of pet health and wellness, services, technology, food, treats and litter.9 Square Ventures leverages Purinas knowledge, experience, and financial resources to help emerging pet care startups scale their businesses and make a positive impact on the lives of as many pets and their owners as possible. Founded in 1894, Purina also operates pet food factories in 19 countries and has over 11,000 employees, including 500 scientists.
Funding
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