AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday
Summary
So this is sort of important to bear in mind in terms of how you think about SEO fitting into your marketing funnel, that a lot of these features, and weve seen it before with knowledge panels, weve seen it before with featured snippets, they are coming in right at the top of the marketing funnel. These navigational terms can be a bit researchy, I suppose, but I wouldnt think too much of it because these are pretty low percentages. So perhaps theyre still running a sort of regular search feature algorithm that is compatible with those markets and just putting AI overview on top of that with no consideration. If you imagine the kinds of queries that people would be asking, perhaps if Im searching quick facts or something like this, its easier for the AI overview to answer it. If were only interested in those preview links, which are the most visually obvious and the most direct click-through, you have sort of a much stronger correlation with regular organic ranking.