Dry January: How Brewers and Distillers Can Capitalize on Changing Lifestyle Preferences
Summary
The movement caught on and has gained global attention, with magazines like Forbes touting Dry January’s health advantages. As sales of traditional alcoholic beverages decline and with Dry January 2025 around the corner, producers are exploring new opportunities to capitalize on consumers’ healthier lifestyle priorities. Those who invest in the right technologies will be best positioned to capitalize on and monetize these trends, so support your innovation with data-driven decision-making and process optimization to protect and grow market share. All-in-one brewery and distillery software, like Brutos from Vision33, helps companies navigate the challenges of expanding into other markets and adding new product lines. Kelly Ann Woods has spent over 20 years in the adult beverage industry, earning the esteemed titles of certified sommelier, respected mixologist, and award-winning distillery owner.