More than just jewelry: Cerret safety bracelet off to a strong start
Summary
Designed in Geneva, this smart, discreet wristband allows users to quickly and easily alert emergency contacts in dangerous situations.Personal safety remains a growing concern worldwide, for women, children, and men who face risks such as harassment, violence, and abductions on the streets. While there are various solutions like panic buttons, these options are often unattractive and may not align with users style preferences.The newly launched Cerret combines high-end jewelry design with advanced security technology, offering a discreet and stylish alternative to traditional panic buttons. This Bluetooth-enabled safety bracelet features an intelligent SOS system and modern GPS technology, allowing users to quickly notify emergency contacts, loved ones, and authorities in times of danger. Users can trigger an emergency alert by double-pressing the button, which sends phone calls, messages, and real-time location tracking to pre-selected contacts for up to 48 hours, helping to facilitate rapid assistance and potential rescue.Inspired by a personal incident in his family, Alexandre Cerret developed the bracelet to provide a solution for those who feel helpless in similar situations. Over 150 units have already been shipped to customers in the US, UK, Canada, and the DACH region (Switzerland, Germany, and Austria), with 400 pre-orders in the pipeline.