Price-setting company SignalDemand gets $20M
Summary
Until they’re approached by SignalDemand , most of these companies rely on Microsoft Excel, which can hurt your responsiveness when you’re involved in often-volatile commodities markets, Neal says. The San Francisco startup delivers heavy-duty computing that would have been impossible, or at least much less efficient, before the SaaS business model, because its staff is constantly feeding new data into the system, as well as refining the calculations. Neal and his co-founder, Stanford Prof. Hau Lee, previously found success by starting DemandTec, which provided services similar to SignalDemand’s, but to retailers, not manufacturers. Neal says both companies are part of the vision he and Lee share of optimizing demand “all the way from the consumer to raw materials.” The new funding was led by Interwest Partners. Bruce Cleveland of Interwest, whose experience includes being one of the original executives at Siebel Systems, is joining SignalDemand’s board.
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