Fitness Club Software Solution Twin Oaks Leverages Experience & Consumer Intel
Summary
Twin Oaks knows what makes a successful fitness business and educates those unaware in a timely fashion, catching the tiniest cracks in brands before they begin to splinter at the surface. Carole Oat, National Sales Manager at Twin Oaks, spoke with Athletech News on that attentive approach and the company’s plans for the future. The following conversation has been lightly edited for clarity and length Athletech News (ATN): Why is Twin Oaks not just a beneficial but a necessary software solution for successful fitness businesses in today’s day and age? Carole Oat (CO): The Twin Oaks program is straightforward, user-friendly and easy to understand for the common, everyday fitness business owner. CO: Fitness brands need to have the ability to cater to the growing demands of their members, while also keeping a pulse on usage and activity in order to maximize retention and profitability.