Alexa & comScore Competitor SimilarWeb Raises Series C From Naspers, Is Now Headed To Mobile
Summary
SimilarGroup’s valuation and the size of the round aren’t being officially disclosed, but TechCrunch is hearing that the Series C is “significant” – that is, in the tens of millions. SimilarGroup was founded in 2009, but until fairly recently, was known for its suite of branded browser plug-ins (e.g. SimilarWeb, SimilarSites), which offered users suggestions of other websites similar to the one they’re visiting, and other useful information like web rankings, traffic sources, or reach, for example. Last fall, the company expanded upon its free web analytics offering with the launch of SimilarWeb Pro, a paid version of its measurement service. Currently, SimilarWeb is working to match up websites with their mobile app counterparts to provide a more holistic picture of a web company’s traffic. SimilarWeb’s plan to gain insight into the world of mobile apps isn’t all that different from how it operates online, via web plug-ins that don’t contain its company branding.
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