What’s the scoop on that prospect? This company has the inside story
Summary
Before walking into sales calls or meetings, brokers with commercial real estate firm Jones Lang LaSalle can peek at up-to-the-moment news about clients—anything from social media commentary to financials to recent personnel changes. That data is part of a comprehensive service from San Francisco-based marketing intelligence company InsideView used by more than 20,000 organizations to qualify business-to-business sales prospects. Customers include Amazon, Bank of America, and United Health “The problem we solve is as important to a small business as it is to large companies,” said InsideView CEO Umberto Milletti. Something that distinguishes InsideView’s service are application programming interfaces (API) that push its data into customer relationship management systems from Microsoft, Oracle, Salesforce and others. InsideView’s data and alliance universes are about to get larger, thanks to $32.5 million in new financing disclosed Thursday and led by Spring Lake Equity Partners.