Mobeam Adds $1.5M To Series A Following Partnership With P&G
Summary
Mobeam, the San Francisco-based startup whose technology enables mobile phones to interact with laser scanners at the point of sale, has added another $1.5 million to its Series A round. The funding follows the company’s announcement in December of a partnership with Procter & Gamble for a pilot program which brings a fully mobile couponing system to U.S. consumers. The technology developed by Mobeam involves a patented way to beam barcodes from a phone’s screen which can be read by normal laser scanners like those found at the point-of-sale. Mobeam’s technology instead uses the LEDs already present on many mobile handsets to transform barcodes into beams of light that any laser scanner can read. It’s also planning to advance its business development efforts with major retail and consumers brands for mobile couponing and other initiatives.