Takes Brand Safety and Suitability for TikTok to New Markets
Summary
DV has expanded its TikTok partnership to include brand safety and suitability coverage for campaigns in Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Iraq, Israel, Lebanon, Lithuania, Puerto Rico, Romania, Slovakia, Slovenia, South Korea, Taiwan and Turkey. This expansion empowers advertisers to independently verify campaign quality and gain increased transparency into safe and suitable alignment measures across a broader global reach. This proprietary metric ensures an ad is fully viewed by a real person, in a brand-suitable environment and within the intended geolocation. • Trusted Measurement: Brands rely on industry-leading, independent third-party authentication of their TikTok campaign quality. Using advanced AI technology, DV analyzes a variety of content types — including video, image, audio, speech, text and link elements — to provide accurate classifications and ensure comprehensive coverage and protection.
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