InsideView Raises $12M To Give Businesses Social Sales Intelligence
Summary
InsideView, a service that mashes up social data for enterprises to increase sales productivity, has raised $12 million in Series C funding led by Foundation Capital with Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners participating in the investment round. The company’s flagship product, SalesView, crawls through more than 20,000 web sites, social networks and databases including Twitter, Facebook, LinkedIn, Hoovers, Reuters, and SEC filings, to give businesses sales intelligence and information that will aid sales operations with helping develop and maintain leads and clients. The service currently has over 75,000 users with more than 1,000 companies that access SalesView’s feed, including Ariba, Centive, Cisco/WebEx, JobScience, and SuccessFactors. Milletti says that interest in using InsideView’s product has increased as social media becomes a crucial part of the sales process in the enterprise. InsideView will use the new funds to expand distribution partnerships and to invest in market education to train sales people to use its applications.
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