Google faces first major probe under UKs tough new antitrust rules
Summary
Designation of a company as having "SMS" would give the regulator the power to impose changes to prevent anti-competitive behavior. Sarah Cardell, the CMAs chief executive, said the regulator was probing Googles dominance of the search market to ensure a "level playing field" — especially as artificial intelligence is shifting the way people search online. "Its our job to ensure people get the full benefit of choice and innovation in search services and get a fair deal — for example in how their data is collected and stored," Cardell said. The CMA move follows a bid from the U.S. Department of Justice to force Google to divest its Chrome browser. The DOJ filed to break the internet giant up after finding it holds a monopoly in the search market.