Software is the solution: Why Diversified believes 2025 is the year of the cloud for sports production companies
Summary
There has been a convergence of forces this year making it more difficult for traditional sports production companies to stick with business-as-usual, capex-intensive models. In this high interest rate environment, sports production companies have struggled to secure capex funding for new hardware. This sense of urgency is a sharp departure from the industry’s years of hesitancy to lose the control of owning the hardware and move to the cloud. After all, there is no room for error in sports production, no tolerance for downtime, and no allowance for missing key moments – the goal scored, the finish line crossed, or the championship won. During this transition, their human expertise – the years of engineering skill that has been honed and tested in countless no-fail moments – will be a critical asset to build on.