Finding Striking Distance Keywords — Whiteboard Friday
Summary
You and I both know that unless youre in those top three positions, its going to be really hard to be generating a lot of organic traffic and especially with so much competition in the search results — AI overviews is a big one at the moment. But also some of the classics, like shopping results, images, the Knowledge Graph, other things that can affect on the visibility of those very traditional top 10 organic links. And striking distance keywords are definitely an appealing opportunity for sites because the idea is you dont have to put in as much effort than starting from scratch. And with those, that is a full spectrum of a good SEO keyword research strategy that you can use to generate a lot more organic traffic for your website. And theres a lot of things that you can do also behind the scenes, on the technical side, which can also help improve the efficiency of your website, how Google and other crawlers crawl it, and increasing the page speed.