Apples market share slides in China as iPhone shipments decline, analyst Kuo says
Summary
Apple is losing market share in China due to declining iPhone shipments, supply chain analyst Ming-Chi Kuo wrote in a report on Friday. "Apple has adopted a cautious stance when discussing 2025 iPhone production plans with key suppliers," Kuo, an analyst at TF Securities, wrote in the post. Kuo expects Apples market share to continue to slide, as two of the coming iPhones are so thin that they likely will only support eSIM, which the Chinese market currently does not promote. "These two models could face shipping momentum challenges unless their design is modified," he wrote. He wrote that the feature "has not boosted iPhone replacement demand," according to a supply chain survey he conducted, and added that in his view, the features appeal "has significantly declined compared to cloud-based AI services, which have advanced rapidly in subsequent months."