WhaleShark Media Closes A Whale Of A Financing, Buys RetailMeNot

▤ Summary

It was primarily funded by Austin Ventures, which has strong experience in the home rental market with HomeAway. And they spent most or all of that round buying the largest online coupon startup on the market, Australia’s RetailMeNot. They get traffic from search engines, not paid ads, and just five employees are needed to run the site. About 14 million people visit RetailMeNot each month, say cofounders Guy King and Bevan Clark. Austin Ventures partner Tom Ball, who sits on the WhaleShark board, has deep coupon experience as well – he founded eCoupons in the 90s and sold it to Lifeminders.

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