Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition
Summary
Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the worlds leading brands," stated Nancy Smith, President and CEO of Analytic Partners. It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale," explained Founder and CPO, Sascha Stürze. CEO, Claudio Righetti, added, "Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office.