gWallet Collects $10.5 Million For Virtual Currency Platform
Summary
gWallet is entering the space as a potential beacon of ethics, with a a service that hopes to legitimize virtual currency exchanges by connecting game publishers directly to the advertisers. gWallet claims that its proprietary technology and transparent platform allows game developers and social networks to see when and where exact offers are being presented within their ecosystems. Chahal asserts that unlike its competitors in the space, gWallet has a full-time direct sales force that corresponds between high quality brands and agencies and game developers to ensure legitimacy. gWallet, with its assertions of legitimacy and ethical standards, is entering at the right moment when this type of platform is very much needed in the virtual currency industry. While it looks like TechCrunch’s efforts to expose Scamville has made a lasting impact on both game developers like Zynga and social networks, including Facebook, MySpace and others, gWallet could be the breath of fresh air that is needed in the virtual currency monetization world.