Later Acquires Mavely for $250 Million, Unlocking New Opportunities for Marketers and Creators to Maximize their Return on Social
Summary
Laters acquisition of Mavely from Rhyz Inc, a subsidiary of Nu Skin Enterprises (NYSE:NUS), extends its capabilities deeper into the purchase funnel, enabling end-to-end creator-driven marketing from awareness to conversion. Laters AI predictive analytics will now leverage first-party performance data from Mavelys network of more than 120,000 creators who have driven over $1 billion in gross merchandising volume (GMV) across over 1,400 major brands including Nike, Anthropologie, Lululemon, Macys, Old Navy and Adidas. "Weve always believed in the power of creators to drive authentic engagement and real business outcomes, at scale," said Evan Wray, CEO of Mavely. Backed by proprietary data and deep integrations with leading social platforms, Later helps marketing leaders find predictable revenue drivers in the creator economy. Deploying a performance-driven approach to influencer marketing, Mavelys network of creators drives hundreds of millions of dollars each year in sales for brand partners across diverse niches and platforms, with attributable data from post to purchase.