Pinkdingo Raises $1.4 Million To Make Charity Easier By Killing The Checkout Page
Summary
Pinkdingo, a young startup looking to breathe new life into the charity space, is announcing today that it has raised $1.4 million in seed funding from a host of angels, including John Paul DeJoria, the Founder of Patrón Spirits and Paul Mitchell Systems as well as Sunil Sani, an New York-based angel and member of the board of trustees at Save the Children. For starters, Pinkdingo Founder and CEO Scott Arneill brings a refreshing attitude to the fundraising space, saying that it’s important for non-profits to realize that there’s no silver bullet that will magically allow their organizations to convince people to give bucketloads of cash to their cause, or continue to donate until the cows come home. Of course, charities are operating in one of the few spaces where players have to reacquire their customers every year and the average attrition rate for first-time donors is between 50 and 80 percent, Arneill said. So, Pinkdingo has identified the big opportunity in this space to be one that eliminates the donor reacquisition hurdle for charities by giving them engaging recurrence-based apps built for easy, run-in-the-background-type retention. But, from what I’ve been able to gather, in practice, this means that the startup will be launching some interesting micro-donation technology that will allow charities to get rid of that painful checkout process and better retain their customers.
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