Thryv Adds Reporting Capabilities to Small Business Software Platform
Summary
The new Thryv Reporting Center provides key business metrics in a visual format and can be accessed on mobile devices, the company said in a Friday (Dec. 27) press release. The reporting capabilities offer small businesses “a quick, easy and accurate look at their performance so they can make the best decisions based on trusted data,” Thryv Chief Product Officer Rees Johnson said in the release. The out-of-box reports provide a review of the sales process, a visual depiction of the customer journey, a measurement of team performance, identification of peak or high traffic times, and a picture of the performance of SMS and email marketing campaigns, per the release. In October, Thryv Holdings announced the closing of its acquisition of Keap, a provider of customer relationship management and marketing automation for small- to medium-sized businesses (SMBs), saying it will integrate automation features into the Thryv platform. SMBs are increasingly adopting digital payment options to address key pain points like cost, complexity and scalability, according to the PYMNTS Intelligence report “SMB Growth: SMBs Push for Integrated B2B Payment Systems to Streamline Operations.” For all PYMNTS B2B coverage, subscribe to the daily B2B Newsletter.