Study: Transportation execs believe generative AI can transform industry, but adoption remains slow
Summary
Seventy-one percent of the 200+ survey participants expect the shift to take more than three years, which Deloitte reported is slower than most other industries. Logistics providers such as third-party logistics, freight forwarders and brokerages, are reportedly significantly less likely than other transportation entities (trucking, first-and middle-mile providers, and retail and consumer product supply chain/logistics) to have scaled gen AI implementations in all functions aside from strategy and operations. Asset management, route optimization and warehouse operations are seeing the highest adoption rate and economic impact so far. In comparison, fewer are aiming gen AI at goals such as encouraging innovation, enhancing client relationships and uncovering new insights. For the smallest companies surveyed, executive commitment, maturity of AI technology and tech infrastructure are noted as critical hurdles compared to other entities whose revenue is over $1 billion.