CES 2025: OLEDWorks Unveils New Audi A5 and S5 are Second Vehicle Family to Include Digital OLED 2.0 Technology Enabled by the Atala Brand
Summary
The active digital light signature visualizes the liveliness and unique personality of the car, with a new image generated several times per second via Audis specially developed algorithm. "The inclusion of second-generation digital OLED lighting in the Audi A5 and S5 highlights the exceptional capabilities of Atala technology," said David DeJoy, CEO of OLEDWorks. Atala products from OLEDWorks offer unparalleled design flexibility, enabling the creation of ultra-thin, robust, and highly segmented OLED lighting panels. From the size and shape of segments and panels to dynamic display-like animations and symbology for superior communication, Atala can be customized to match any design vision. Atala OLED lighting solutions combine American and German innovation and engineering to meet and exceed automotive industry standards.