Perfect Corp. to Expand Virtual Try-On Applications With Wannaby Acquisition
Summary
The company entered into an agreement with Wannaby’s current owner, Farfetch, to make the acquisition, Perfect Corp. said in a Monday (Dec. 23) press release. Wannaby provides virtual try-on technology and digitalization solutions for the fashion industry and has served more than 30 luxury brands, according to the release. “By welcoming Wannaby’s capabilities into our portfolio, we are poised to enrich our digital solutions and reinforce our presence in the fashion tech landscape,” Perfect Corp. “As self-expression and creativity become increasingly important, consumers expect more personalized and diverse experiences from mobile apps,” Chang said April 24 during the company’s quarterly earnings call. Virtual try-on technology can also help eCommerce merchants reduce the costs and inefficiencies of returns, Perfect Corp. President and Chief Growth Officer Wayne Liu told PYMNTS in an interview posted in February.