The Biggest Fitness & Wellness Acquisitions of 2024

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Summary

ATN looks back at some of the industry’s biggest deals this year, which included major moves in gyms/studios, digital tech and fitness equipment As 2025 approaches, it’s a time for reflection. The two entities are now under newly formed holding company, Purpose Brands, which is led by former Topgolf CEO Tom Leverton. Fitnessmith also made a bold move to secure Gym Source USA’s commercial equipment, maintenance, and service divisions. Corporate wellness is set to boom following deals by fit tech leader EGYM, which purchased FitReserve, a U.S.-based studio and gym network. PepsiCo scooped up Siete while Gen Z-favorite Ghost, a sports nutrition brand, was acquired by food and beverage giant Keurig Dr Pepper.

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