Scalp And Hair Brand Jupiter Secures $3M To Expand Distribution And Merchandise
Summary
Jupiter highlights that most of the backers it gained with the funding are female, befitting a brand with a customer base thats 75% female and a subscriber base thats 90% female.When we launched the company, we wanted it to be little bit more gender neutral, but we had a sneaking suspicion that women have been left out of the conversation since the beginning of scalp discomfort products being on the market, and our thesis proved true, says Robbie Salter, co-founder and co-CEO of Jupiter. Gorgeous hair starts at the scalp, and we were one of the first companies, if not the first, to talk about that concept and to wrap that in this idea of delivering products specifically meant for a woman looking for salon-quality products and formulations with clinically proven ingredients.Poised to get bigger, the anti-dandruff market in the United States has been dominated by Head & Shoulders and Selsun Blue, brands aimed primarily at male consumers with shampoos that may fight flakes, but arent known for nurturing healthy hair. We will never launch a neck cream or body lotion.Discussing Jupiters workforce, Ross Goodhart, co-founder and co-CEO at the brand, says, Our goal is to keep a pretty tight organization without creating major headcount because, with good systems and a strong engine, we dont really need it. Facebook and Google advertising, search engine optimization, and scalp and hair content have been important customer acquisition vehicles for the brand, which has had success in converting consumers hunting for solutions for their dandruff. Supercharged by the pandemic, when tremendous stress and anxiety prompted scalp difficulties and people stuck at home turned to screens to find answers to them, brands have poured into the category.