InsightsOne raises $4.3M for big-data marketing analytics

Funding Rounds

▤ Summary

InsightOne, maker of marketing analytics software for small- and medium-sized businesses,announced today it has raised its first round of funding, totaling $4.3 million. While Amazon, Facebook, and Google use in-house systems to evaluate their marketing efforts, smaller companies can’t afford to hire dedicated staff. The team modeled the software after what the big companies use, and the hope was to build a just-as-good-as-the-big-guys product for smaller businesses. InsightsOne competes with GoodData’s Extact Target tool, which uses Google Analytics to track marketing efforts through online ads and email campaigns. Gaurav Garg from Sequoia Capital, former Yahoo chief technical officer Zod Nazem, and Alpha Venturi founder Peter Wagner also participated in the funding.

$ Funding

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Amount $4.3M Total raised
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Date March 29, 2012 Announcement date
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Investors Wing Venture Capital, Shutterstock Lead investors
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Company http://www.insightsone.com Funded company

▥ Classifications

industries
No industries detected
applications
Business Intelligence

◇ AskAI Classifications

Labels
Business Intelligence Analytics Software Software as a Service (SaaS)

▦ Linked Companies

GoodData Corporation
$10M to $25M