TrackMaven Raises $14 Million For Its Marketing Monitoring Service
Summary
Online, everyone can watch you click… and startup TrackMaven has raised $14 million in equity and debt for its service to help marketers make sense of all that clicking. The Washington-based company raised $8 million in new financing from investors from returning investors New Enterprise Associates and Bowery Capital and $6 million in debt from Silicon Valley Bank. Our mission is to make it easy for marketers to proactively identify topics and tactics that will work in real-time,” said TrackMaven CEO Allen Gannett in a statement. So far, the company has 40 full-time employees and will use the additional capital to rapidly grow their product development, sales, marketing, and customer success teams, according to a statement. Customers include Martha Stewart Living, NPR, the National Basketball Association (NBA), Marketo, CSC, and Eddie Bauer, the company said.