VigLink Raises $800K To Take Hassle Out Of Affiliate Programs
Summary
Most online publishers are at least vaguely familiar with affiliate programs, which can help them generate revenue from the stores and products they link to. The company has just disclosed a $800K funding round it raised last summer that was led by First Round Capital and Google Ventures, with a number of angel investors including Reid Hoffman, Dipchand Nishar, Niel Robertson, Hadi Partovi, Ali Partovi, Carlos Cashman, and Micah Adler. For those that aren’t familiar with them, affiliate programs are often offered by online retailers who pay you a commission to drive traffic (and purchases) to their webstore. CEO Oliver Roup says that the company is being as transparent as possible with affiliate programs to make sure that doesn’t happen. Roup wouldn’t comment on any features that are in planning stages, but I suspect that they’ll eventually help publishers monetize by suggesting when they should insert affiliate links at logical places in their blog posts (say, when they mention a product).
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