NEC X Invests in MarTech Startup, Clikr, Newest Graduate of Elev X! Ignite Venture Studio Program
Summary
Recent research found that including authentic, user-generated reviews can increase the likelihood of purchasing a product by 270% or more.Clikr addresses this need with its unique approach to user-generated content and community building, making it a premier choice for fashion and beauty brands seeking to revolutionize their e-commerce strategy and transition to social commerce.By connecting brands with passionate content creators through its easy-to-use solution, Clikr cultivates an authentic community that transforms casual viewers into loyal fans and customers. Additionally, with tools to share shoppable videos, screen top-performing advocates, and monitor creator impact in real time, the solution empowers brands and influencers to maximize their reach. The company is already seeing rapid traction in the fashion and beauty industries.We are incredibly grateful for the support and resources provided by NEC X throughout our journey, said Laura Khoudari-Rico, CEO of Clikr. During the six- to nine-month program, Clikr worked closely with NEC Xs innovation team, engineers, industry experts, and mentors to refine their product, validate their business model, and prepare for scalable market entry. Leveraging 125 years of IT and network technologies expertise, NEC Xs startup-focused approach transforms visionary ideas into commercial successes that revolutionize how we work and live.