Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape

▤ Summary

The independent report highlights Sprout’s intuitive workflows, AI-powered features and strong integrations with popular business software like Salesforce and Zendesk. The IDC report also emphasizes Sprout’s robust security features and compliance certifications, which provide critical support to enterprise companies scaling their social operations. Sprout’s 2025 roadmap is focused on helping enterprise organizations increase the return of investment (ROI) of social and meet the rising expectations of consumers, which require brands to operate from a social-first perspective to succeed. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared.

▦ Linked Companies

Sprout Social, Inc.

$100M to $250M